Faces of Climate Change
in Florida

The Florida Wildlife Federation (FWF) and Environmental Defense Fund (EDF) have collaborated to to highlight the impacts caused by climate change and the myriad of solutions being offered by Florida entrepreneurs and industry to address both climate and energy alternatives.

We believe there is consensus that Florida is a pivotal state in the national debate over means to combat global warming. Florida is arguably the state that will be most effected by climate change as manifested in sea level rise, frequent and severe storms and other perils that place people, wildlife and habitat at risk.

The goal of the joint EDF/FWF “Faces of Climate Change” Campaign is to build an informed and engaged constituency that supports leadership addressing the climate change crisis at the federal level.

This campaign will culminate in a statewide television advertising blitz and a full length DVD, featuring what we have come to call, “the Faces of Climate Change.”

Watch the ads:

DeVoe Moore Tallahassee Antique Car Museum

DeVoe Moore owns the Tallahassee Antique Car Museum, where he installed thin film solar panels across the whole of his roof, an extensive project resulting in 12 metering boxes that keep track of the electricity he produces and the carbon emissions saved. Combined, his efforts currently transmit 1 megawatt of carbon-free electricity back into the grid. In addition, all of the flooring, tile and carpet in his building are recycled.

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John Giliberti, Jr. Giliberti, Inc.
	John Giliberti, Jr. is Vice-President of Giliberti Inc. The Florida company builds plug-in hybrid vehicles in the airline, golf, tennis and emergency medical services industries to help reduce greenhouse gas pollution.

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	Olaf Roed Green Circle Bio Energy
Olaf Roed is the President and CEO of Green Circle Bio Energy. The company has built the world's largest wood pellet factory in the Florida Panhandle. The pellets produced can be co-fired in coal plants to decrease the plant’s overall carbon output. At this time, Green Circle is selling its product only to Europe. The goal is to encourage use of the product by Florida coal-fired power plants.

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Fred Tennant PetroAlgae
	Fred Tennant is Vice President of Business Development for PetroAlgae. The company is helping save the environment and reduce America’s dependence on foreign oil by “growing” fuel from algae. PetroAlgae’s technology can yield up to 14,000 gallons of oil per year from just one acre of algae.

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	Maria Brous Publix (Greenwise)
Maria Brous is Director of Media and Community Relations for Publix Super Markets. Publix has embraced going green with their Greenwise programs. From encouraging consumers to reuse and recycle to revamping store design to dramatically decrease electrical energy usage, Publix and Maria Brous have become a face of climate change.

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Peter Rummell the St. Joe Company
	Peter Rummell has been chairman of the St. Joe Company since 1997. Rummell served as chief executive officer from January of 1997 until May of 2008 and led the transition of St. Joe from a regional manufacturing conglomerate focused on paper making to a dynamic real estate company and place maker.

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	Joe & Kenneth Hall Suwannee Farms
Together, the Halls are building an innovative new system called a manure “digester” to capture methane gas released by their cattle. The digester allows the Halls to power their farm using energy from the captured methane.

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Steve Gorman TCT Solar
	Steve Gorman is Chairman and CEO of Thermal Conversion Technology headquartered in Jacksonville, Florida. Established in 1979, TCT Solar is the manufacturer of ProgressiveTube® solar heating systems. TCT’s solar water heaters reduce greenhouse gas emissions and lower heating bills for individuals and businesses.

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	Ozzie Morris Vice President, Mosaic
Ozzie Morris is a Vice President for the Mosaic Company, where he manages the Environmental, Health, Safety and Security programs. The Mosaic Company produces approximately 150 megawatts of electrical power from waste heat with no fuel source. The present economic benefit to Mosaic for waste heat recovery and the offset of greenhouse gases exceeds $75 million per year.